Quick Summary: This book is a how-to guide to influence and get your ideal dream clients/customers to invest in your courses, products, services, and events. Some Inspiration and Quick Book Review to Entice You to Get and Read it!
And now it’s basically an entrepreneurial cult classic to have on your must-read and must-have on your shelf book.
One of the many things I also love about this book is that it was published in 1984 and started as an academic textbook for Cialdini’s class. Scarcity: If there’s a limited number, waitlist, or hard to get into, I want in and don’t want to be left out.Authority: If you look and act the part of someone who has authority, others will obey you.Liking: If you like me, you will be more likely to be influenced by me and do what I ask.Social proof: If we are unsure of making a decision, we will look to others who’ve made the same or similar decision and what they have to say about it.
Commitment/consistency: If I can get you to make a small commitment, you will be more likely to be consistent and make another. Reciprocation or Reciprocity: If someone does you a favor, you must act in kind and do them a favor. It’s like a map of what everyone who wants to sell something needs to use to be successful.Ĭialdini’s six core widely known principles of how you can influence and persuade others: In the book, he gives you his six core principles and describes them in great detail, and shares with you all of his experiments and research – proof of these principles and how they work. If you choose to read this book and implement these principles in your business, you need to adhere to the code – to only use these principles for good, not evil. Cialdini, a psychology and marketing professor, is an expert in the field of persuasion and influence. It explains the psychology of how people buy. This is a must-read book, especially if you’re in marketing or an entrepreneur because it’s a classic on persuasion. So, of course, it was at the top of my reading list. It wasn’t until I started attending more conferences that, I swear to you, SO MANY people started recommending it. This book by Cialdini stayed on my shelf for a few years. They want to switch because I get bored or need a break. I do this because sometimes I need the info in one. I ended up getting so many books I put them on the shelf and then, of course, forgot about them. Then I put the book on my shelf, which sat there for a while. So, of course, being the bookaholic I am, I got a copy pretty quickly. I wrote it down and thought to myself, maybe I will get it. One of the resources he mentioned that he highly recommended is getting a copy of Influence: The Psychology of Persuasion by Dr. Sitting in the audience at a direct response marketing conference, I was engaged by the speaker’s talk on how you can market using some pretty interesting and what seemed to me like ninja tactics.
0 kommentar(er)
